DEALERSHIP
Become Part of the
UGR Family!
At UGR - Underground Performance, we welcome passionate individuals and ambitious entrepreneurs to become part of our legacy. When you choose UGR, you're not just investing in a franchise; you're becoming part of a community driven by shared passion, expertise, and a commitment to automotive excellence.
WHY CHOOSE UGR?
Choose Performance, Choose UGR!
Exclusive Partnership
UGR fosters strategic partnerships with leading automotive manufacturers and suppliers.
Innovative Excellence
Gain access to revolutionary machining methods and pioneering tuning solutions.
Global Recognition
UGR isn't just a local brand. Benefit from the prestige and recognition associated with the UGR name.
Financial Opportunity
Tap into the automotive market, that attracts loyal customers, ensuring a solid and growth potential.
BUILDING PERFORMANCE
Your Partner in Establishing a World-Class
Performance Hub
We empower our franchisees and dealerships to succeed by providing comprehensive assistance in designing and constructing their physical stores. With our guidance, your facility will not only meet global standards but also reflect the prestige and performance-driven ethos of the UGR brand.
Send Us An Inquiry
FIND OUT HOW TO BECOME
A FRANCHISEE TODAY!
Send us an inquiry today and we’ll get back to you with one of our specialists to get more information on acquiring a franchise.
Expansion in the GCC
UGR has expanded its presence in the Middle East, establishing multiple branches to cater to the growing demand for automotive performance solutions in the region. Through these branches, UGR aims to be the go-to destination for automotive performance needs, fostering a vibrant community of car enthusiasts who share the same passion for exceptional performance and quality.
Each Rev Echoes Excellence!
Join us in shaping the future of automotive performance. Discover the excitement of owning your own UGR franchise and the satisfaction of helping customers transform their vehicles into high-performance masterpieces. Let’s embark on this exhilarating journey together.
Featured Brands
DRIVEN BY POWER
Delivering Excellence in Automotive Performance
At UGR, we are dedicated to transforming vehicles into masterpieces of speed, precision, and power. With a comprehensive range of services, we cater to enthusiasts and professionals alike, delivering cutting-edge solutions tailored to elevate every aspect of automotive performance.
Our Services
CNC Machining
From engine parts to intricate components, our CNC machining ensures your vehicle receives the precision it deserves, enhancing both performance and reliability.
Porting Optimization
Our precision techniques boost horsepower, torque, and overall engine performance while ensuring seamless integration with the vehicle’s system for enhanced airflow.
ECU Recalibration
Refine the car's electronic brain to optimize performance parameters. By adjusting fuel mapping, ignition timing, and boost, we achieve a seamless balance of power and efficiency.
Exhaust Systems
Engineered for maximum flow and sound. We enhance both performance and acoustics, offering systems that deliver a deep, resonant tone without compromising efficiency.
Performance Tuning
Optimized tuning solutions with skilled technicians to fine-tune every vehicle's engine parameters using cutting-edge technology.
Custom Fabrication
Our custom fabrication team specializes in designing and building bespoke components that fit your unique performance goals.
Dyno Testing & Tuning
Using state-of-the-art dynamometers, we precisely measure your vehicle's performance and fine-tune it for optimal power, torque, and efficiency.
SHOWROOM
The Heart of Performance Excellence
We take pride in our partnerships with some of the most reputable Original Equipment Manufacturers (OEMs) and top leading brands world-wide in the automotive industry. Our extensive product range includes genuine parts and components from these leading brands, ensuring that your vehicle maintains the quality and performance it was designed for.
WORKSHOP
Where Performance Comes to Life
The UGR workshop is the core of our innovation and craftsmanship. Equipped with state-of-the-art tools and staffed by expert technicians, it’s where precision meets passion. From intricate custom fabrications to high-performance upgrades, every project is handled with meticulous attention to detail, ensuring customer vehicles perform at their absolute best.
CHOOSE THE ONE THAT DRIVES YOUR SUCCESS
OUR PACKAGE OFFERS
Whether you’re starting out or scaling up. Each package is crafted to provide unmatched value, services, and support for your dealership or franchise.
Turbocharged
Accelerate Your Growth-
Access to 50+ Brands
-
Discount up to 30%
-
Basic Marketing Materials & Templates
-
Pre-made Social Media Accounts
-
Approved UGR Dealer
-
Advanced Performance Tuning & Diagnostics Setup
Full Performance
Maximum Power-
Access to 50+ Brands
-
Discount up to 40%
-
Premium Marketing Materials & Templates
-
Ready Made Social Media Accounts
-
Exclusive UGR Dealer in the Area
-
Customized Showroom & Workshop Design
-
Advanced Performance Tuning & Diagnostics Setup
-
Comprehensive Staff Training & Techniques
-
POS System
Frequently Asked Questions (FAQs)
Join us in shaping the future of automotive performance. Discover the excitement of owning your own UGR franchise and the satisfaction of helping customers transform their vehicles into high-performance masterpieces. Let’s embark on this exhilarating journey together.
What are the benefits of becoming a UGR dealer?
By partnering with UGR, you gain access to our proven business model, exclusive high-performance services, marketing support, and a premium brand recognized across the GCC region.
What support does UGR provide to dealerships?
We offer end-to-end support, including training, operational guidance, store design and construction assistance, marketing materials, and ongoing technical updates to ensure your success.
Do I need prior experience in the automotive industry to become a franchisee?
While prior experience in the automotive industry is advantageous, it is not mandatory. UGR provides comprehensive training to ensure you have the knowledge and skills to operate successfully.
Will UGR help with store setup and branding?
Yes, we provide assistance with designing and constructing your store to align with UGR’s high-performance identity, ensuring a premium experience for your customers.
What kind of training does UGR offer?
We provide hands-on training in areas such as customer service, performance upgrades, technical services, and business operations to ensure you’re equipped to meet our standards.
English 
Arabic